Primo Water, Cuisinart forge sparkling beverage appliances deal
Primo Water has signed a three-year sales, distribution and licensing agreement with Cuisinart, a maker of culinary appliances, cookware and kitchen accessories.
As part of the deal, Cuisinart will market and sell Primo Water's existing line of sparkling beverage appliances such as Flavorstation and Liberty models, and related consumables in North America.
Primo Water will provide the distribution and refilling of CO2 cylinders for Cuisinart's new proprietary line of sparkling beverage makers.
Primo Water chairman and CEO Billy Prim said: "Cuisinart has the experience and proficiency to grow and maintain sales in this quickly expanding category. Primo has experience and expertise in managing a retail distribution network and can support the growth of this new category by supplying the appliances' key consumable component - the CO2 cylinder."
Cuisinart parent company Conair president Ron Diamond said: "There are many significant reasons that led us to partner with Primo Water in this endeavor, one of the most important being its direct-store-delivery network to major retailers. This offers a clear advantage over other forms of distribution for CO2 cylinders."
Primo Water is a provider of multi-gallon purified bottled water, self-serve filtered drinking water, water dispensers and CO2 cylinders sold through major retailers throughout the US and Canada.