PepsiCo opens $29.66m soft drinks manufacturing plant in Kenya
US beverage giant PepsiCo, through its African franchise holder Seven-Up Bottling Company (SBC), has opened a new soft drinks manufacturing plant in Nairobi with an investment of KSh2.6bn ($29.66m) on 18 February 2013.
Located in a 14 acre piece of land in Ruaraka along Thika Road, the new plant has a capacity to manufacture up to 600 bottles per minute.
The plant will manufacture soft drink brands such as Pepsi Diet, Pepsi Cola, Seven Up, Everess Soda, Mirinda and Soda Water.
In its battle to compete with main rival Coca-Cola and penetrate the market, PepsiCo has started selling 350ml drinks at the price of a regular 300ml bottle.
SBC Kenya chairman Faysal El-Khalil said: "We do understand the competitive nature of the market, the way our competitors are entrenched in this market. But we are also firm believers that with the right steps, we will soon take our fair share of the market."
The company has hired distributors to supply soft drinks in Nairobi, Nakuru, Naivasha and Machakos, and plans to increase its workforce from the current 200 to 300 over the next one year.