Bolthouse Farms opens $5m Innovation Center in California
Bolthouse Farms, a US-based producer of juices, smoothies, protein shakes and cafe beverages, has opened a $5m Innovation Center at the company's headquarters in Bakersfield, California on 16 January 2013.
The Innovation Center is expected to accelerate new product development and enhance the company's portfolio of beverages, salad dressings and fresh carrots.
The 17,900ft² facility, which houses several test kitchens and a sensory center, is currently staffed with 40 employees.
Product developers will use the advanced technologies at the center for their research on food and beverage ingredients and products.
Bolthouse Farms CEO Jeff Dunn said, "The Innovation Center is a fitting next step toward Inspiring the Fresh Revolution™ as it enables us to further enhance how healthier foods, beverages and snacks are developed and marketed."
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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
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